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Author: Dana Phelps

Superhero Interns Wanted!

Superhero Interns Wanted!

November 15, 2021January 31, 2023 Dana PhelpsBlog, Professional Development, The Clairemont Teamclairemont intern, clairemont internship, internship, PR internship, PR internship Raleigh2 Comments on Superhero Interns Wanted!

What’s your PR superhero power? We want it! 

Clairemont is seeking a creative, highly motivated candidate for an internship with its award-winning public relations team. The candidate will work with team members to create and implement public relations strategy and creative campaigns for Clairemont’s clients.

Responsibilities might include:

  • Crafting creative messages and blog posts
  • Drafting key documents (news releases and media alerts) and distributing as appropriate
  • Contributing to team and client meetings
  • Creating formative research for the agency and clients
  • Developing and maintaining necessary client database information, including media contact lists and online/digital communicators
  • Reading and tracking key coverage and crafting reports for clients
  • Drafting and implementing social media strategy
  • Managing on-site events as needed
  • Attend industry and networking events

…and much more!

Qualifications:

  • Completed at least two years of college, preferably in journalism, PR or communication/marketing
  • Strong skills in creative and professional writing, critical thinking and effective teamwork
  • Proficiency in social media platforms, networking sites and trends
  • Experience in design, photography and videography highly preferred
  • Ability to work a minimum of 10 hours per week
  • Knowledge of Microsoft Office Suite including Word, Excel and PowerPoint
  • A previous internship in PR is preferred
  • A zany sense of fun and creativity

Compensation: This is an hourly paid position with course credit offered if applicable.
Terms: Clairemont typically offers spring, summer and fall semester internship terms.

To Apply: Send your cover letter, resume and writing samples to Dana Phelps at d@clairemontcommunications.com.

 

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This Raleigh PR Agency is in (The Office)

This Raleigh PR Agency is in (The Office)

November 4, 2021January 31, 2023 Dana PhelpsBlog, Raleigh PR Agency, The Clairemont Team

It was 10:15 a.m. when I surrendered. It was the first day for this Raleigh PR agency to be back in the office. After being barefoot 80 percent of the time since early 2020, how could I possibly make it through an entire workday in heels? Fortunately, no one seemed to mind that I walked around the rest of the day without shoes. Nothing like a nasty plague to relax a slightly stuffy dress code.

In fact, I realized what people really care about in the office has changed drastically. That wasn’t until after planning Clairemont’s return to the office. I had fretted if our new team members would like the location of their desks. New artwork was added to freshen our space. I fussed over details such as having colorful pens in the supply cabinet. I even pondered buying a fancy espresso machine.

One Sunday afternoon before our return to the office, I stood in The Clairemont House by myself. And it felt really lonely. That’s when it hit me. As much as I love tweaking the decor in this beautiful old home in downtown Raleigh that serves as the office of our PR agency, buying snacks and supplies and planning surprises isn’t the most important thing about Clairemont, it is the people.

As I unlocked the door our first morning back in the office, I was giddy with anticipation. I couldn’t wait to see my colleagues walking up the steps and through the front door. I couldn’t wait to gather around the kitchen island and brainstorm creative solutions to a client challenge or simply talk about a cute puppy pic on social media. And I couldn’t wait to invite clients back into our office for face-to-face collaboration that no video conferencing software can replace.

We’ll be writing more about our return to the office journey in the weeks ahead! Follow along and share your own observations about how and where you are working as we round out 2021. In the meantime, check out our return to work fun on Clairemont’s Instagram!

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COVID Coping: You Get What You Get

COVID Coping: You Get What You Get

April 15, 2020January 31, 2023 Dana PhelpsBlog, Raleigh PR Agency, The Clairemont Team

A personal essay

The first time I visited Asheville, my host recommended a cafe that had quickly become a local favorite. She described the food, the chefs and even the decor. Almost as an afterthought, she said, “Now, listen. They sometimes get things confused, so you might not get what you ordered. My advice is to just eat what is put in front of you, because I promise it will be good.”

Similarly, when visiting San Francisco, a friend recommended a family-owned restaurant in Chinatown. When I asked what menu items he thought I’d like, he smiled and gave a little shrug. “They’ll probably tell you what you’re going to have,” he said, “And don’t try to argue.”

I’m reminded of these experiences as I have become a customer of online grocery and delivery services. In early March after traveling for a week, I developed a respiratory illness with a high fever, just as our country was starting to realize that the coronavirus was no longer a problem that existed only abroad. Without the availability of a COVID-19 test for a couple of weeks, I stayed home and away from people. This was before we were using words like quarantine and isolation. But it wouldn’t be long.

This was also when online grocery shopping was at its best. Oh how I loved the pre-COVID Whole Foods delivery through Amazon. I picked my items online and in just a few short hours, those EXACT items were delivered to my doorstep. It was beautiful.

As more area companies moved their employees to working from home and the phrase social distancing began rolling off our tongues as frequently now as the terms quarantine and self-isolation, lockdown rumors started. People became fearful and panic shopping ensued. Due to a lack of inventory, I could no longer place my grocery order on Amazon.

I turned to InstaCart, and soon I learned about the world of substitutions and limited delivery times. But hallelujah, I was able to get groceries, albeit now days later. I eagerly awaited my first delivery only to learn, much like all aspects of life, things had changed dramatically in an incredibly short amount of time. I didn’t get all my items. In some cases, I got everything I needed for the meal except for the main ingredient. And once, I got ONE, small, random red potato. Which put to rest my plans for cooking a mess of green beans with bacon and potatoes.

Let’s stop right here so that I can pull out one of my all-time favorite mom phrases: You get what you get, and you don’t throw a fit.

Has there ever been a time that those words were more true? Now is the time to stop and count our blessings. We no longer find comfort in a daily routine of going to an office and sharing physical space with our colleagues. But we adapt. Look at how we already have! Zoom and other online collaboration software companies have dramatically spiked in users in just a couple of weeks. We find a way. We make it happen.

Yesterday I got bored bumping around between my furniture as if my house is a living pinball game. I took a break in my front yard. As I was yelling across the street to my neighbor in a friendly conversation, he lamented the loss of televised sports. Not being a sports fan or much of a TV person, it hadn’t occurred to me how disappointing that could be. But alas, he has Tiger King.

Lost play dates and canceled school activities make way for family game night and Monopoly marathons. Indefinitely postponed first dates create opportunities for perfectly grown adults to talk on the phone for hours, just like teenagers. At least those of my generation.

You get what you get, and you don’t throw a fit.

Last night I cooked a sirloin steak (that was the replacement item for the roast I attempted to order online) along with brussel sprouts. My plate felt incomplete. Then I remembered that lonely little red potato. It was delicious.

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What PR & Marketing Teams Can Do Now

What PR & Marketing Teams Can Do Now

March 31, 2020January 31, 2023 Dana PhelpsBlog, Marketing, Public Relationscontent creation, COVID communications, Crisis Communications, customer relations, internal communications, PR and Marketing

This is a time when we are all asking “What can I do?” What can I do to stay healthy and make sure others are safe? What can I do help my children get their school lessons while I still do my job, all in the same house? What can I do to help my neighbors? What can I do to stay sane? To see how we at Clairemont are attempting to answer these particular questions (coupled with views into our personal lives), check out Clairemont’s Instagram stories.

Like a lot of you, we are also finding ourselves asking what can I do as it pertains to work right now. There’s no denying it: this is not business as usual, nor will “normal” return anytime soon. We have cancelled client events, postponed openings and had difficult conversations with clients who have been forced to temporarily close. These conversations have included the questions what can we be doing and what should we be doing?

PR and marketing during the coronavirus is no doubt challenging. Without events and live activations, we have to rely on other elements in the marketing mix. First and foremost, Clairemont advises to have a heart. Do nothing that is opportunistic or that can be perceived that way. Operating from a place of care and concern for your workforce, your customers, your community and our country is never wrong. With this in mind, here are some actions to consider:

Take care of your people first.

Internal communications has never been more vital. Today, more is more — as long as it is meaningful. In addition to equipping your employee base with health and wellness facts they need to avoid contracting and spreading COVID-19, consider what resources they need if they are new to working remotely. Also consider the mental health of your teams, and embrace the spirit of we are all in this together. Ask yourself how your employee communications can comfort, inspire and keep people feeling connected.

Meet your customers where they are.

We get it — it feels hard to connect when you’ve been forced to cancel your customer appreciation event, postpone your grand opening or close the doors to a place people love to gather. Resist the urge to “shut down” communications, too. Think about where your customers and key audiences can be reached today. Whether that is LinkedIn, Instagram, Facebook, Twitter or any number of online collaboration tools, go THERE. Be THERE. Provide support, give relevant updates and most importantly, stay connected.

Stockpile content.

Think about all of the things way down at the bottom of your content creation list that you’ve been telling yourself you will get to when you have time. You know that executive who is always traveling and too busy for you to interview for a Q&A? Chances are, she isn’t on the road now. For that matter, are all of your executive bios updated? How about your website copy? Perhaps now is the time to shoot some iPhone videos or beef up your LinkedIn presence. Consider starting a blog or writing posts for your existing blog that can be rolled out in the coming months and highlight your organization’s greatest attributes.

Don’t know where to start? I’m back to that question of “What can I do?” And the answer is that I can help you. I would LOVE to help you during this incredibly uncertain time. Let’s jump on the phone or video chat and talk through some ideas. Shoot me an email to schedule a complimentary consultation.

In the meantime, hang in there. Remember that you are not alone.



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#Clairemont10years

#Clairemont10years

January 8, 2020January 31, 2023 Dana PhelpsBlog, Public Relations, Raleigh PR Agency#Clairemont10years, #publicrelations, #RaleighPR

Hello, 2020! As the whole world is making resolutions and looking ahead to the next decade, we at Clairemont are looking back at our first decade. That’s right! It is Clairemont’s 10th anniversary.

We’ll be celebrating throughout the year by sharing top 10 lists, TBTs and lots of hashtags —-> #Clairemont10years #Clairemont10 #Perfect10 #Clairemont10thAnniversary.

We have a lot of favorite memories from the last 10 years – of our work, of our clients and especially of our city. What about you? Shoot me an email and let me know! And if you feel like celebrating this milestone with us, stop by the Clairemont House any time!

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clairemontcommunications

Have you heard about Meta’s newest social media pl Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voila This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we get “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let us So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers are It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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