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Author: Dana Phelps

Photo of the Week: Pepper Festival Queen

Photo of the Week: Pepper Festival Queen

October 2, 2015January 31, 2023 Dana PhelpsBlog, In Our Community, Raleigh PR Agency

My favorite moment of this year’s Pepper Festival at Briar Chapel was when Abundance executive director, Tami Schwerin, was invited to get her face painted by a young volunteer.

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Winning the Cool Mom Race

Winning the Cool Mom Race

September 14, 2015January 31, 2023 Dana PhelpsBlog, Oh Momma MondayBMX, sports marketing, women bmx, women in sports

Laura Carey is a financial services officer with the State Employees’ Credit Union and a busy mom who enjoys cooking and running. Earlier this year, she took on a new hobby: BMX. Since she’s the first woman I’ve known to do this, I was intrigued to learn more about how she got into this sport and what it is really all about.

How/why did you get into BMX biking and how long did it take before you felt like you knew what you were doing?
My son, James, started BMX last fall. He quickly got very involved to the point that we were traveling to Raleigh, Burlington and Clemmons most weekends for his races. This spring, my husband and I decided that we would like to start racing as well because we were bored sitting on the sidelines. There are a lot of adults racing, and it looked like a lot of fun and a great form of exercise.

How do people typically respond when they learn that you are a strong competitor in an extreme sport?  
I keep one of my trophies in my office. As clients see it and comment, they are generally shocked that the trophy belongs to me and that I actually race. At work, I am typically wearing a dress and three inch heels. It opens the dialogue for me to tell them about the sport and how easy it is for someone with no experience whatsoever to quickly get involved. Most people initially think that BMX is motocross where riders ride motorcycles. The other misconception is that I am doing tricks and jumps on ramps at a park much like a skateboarder would. We ride bicycles on a mostly dirt track and race against other riders over obstacles and turns to a finish line.

How has taking on this sport helped you in other areas of life?  
It has given me confidence that I can try things that I might consider out of reach. Although I would not say that I have come close to mastering this sport, I have definitely progressed a bit from the first time I stood at the top of the starting hill terrified. It has reminded me that hard work can pay off.

It has definitely given me perspective in relation to my son. It was easy to try to coach him and tell him to just pedal harder and try harder when he was racing. Once I gave it a try, I saw that it wasn’t as easy as it looked, and I completely changed how I talked with him about riding. At one of the first practices, another adult rider told me that it would help me to understand what my child is going through, and it really has. This made me think of other facets of my life where I could apply the cliché “walk a mile in their shoes” whether it’s at work or at home or in line at the coffee shop. Until you have actually seen life from someone’s perspective, you do not have a place to criticize.

Are there many women in BMX?
No. In the state of North Carolina, there are around 50 female riders registered as compared to 250 males. They range in age from 4 to 60. Of those riders, approximately 12 are above the age of 20. At this time, there are a growing number of girls who are riding. The women are a pretty tight knit group that are constantly encouraging and supporting each other.

What would you tell women who might want to give it a try but are apprehensive about it?  
I would encourage them to come out to a practice to give it a try. I was nervous about making a fool of myself, but most of the riders are extremely friendly and willing to help you with pointers and advice.

Laura Casey in actionIs there anything else you would like to share about this sport and your love for it?
This is the first sport that our family can participate in together as peers. We are all competing on race day in our own events and sometimes against each other. The BMX culture we have encountered has been very welcoming and accepting of new riders.

You’ve got to love a women who is bored sitting on the sidelines and who stares down that starting hill and goes for it! That’s exactly why we asked Laura to allow us to feature her in an Oh Momma Monday post. She suggests this new rider guide for anyone interested in learning more about BMX.

What’s next for Laura? This weekend she’ll be competing in The Tar Heel National in Raleigh, her largest race yet. Like many of the adult riders, she says her goals for this and every race are as follows: 1) make it to work on Monday (meaning, do not get hurt) 2) qualify for the main event and 3) have fun. Please join the Clairemont team in wishing her the best of luck!

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I love My Smartphone But…

I love My Smartphone But…

August 7, 2015January 31, 2023 Dana PhelpsBlog, The Clairemont Teamalways-on, Raleigh PR Agency, smartphones

When I was a teenager, I had a rainbow phone in my room. It had a cord that could wrap around the globe at least a couple of times so that I could walk anywhere in the house while I talked with my best friend, Jill. She lived just a few blocks away. I’m not sure why we never tried it, but since her phone cord was as equally as long as mine, we probably could have started walking to meet in the middle while still on our phones.

It was a happy day when we got a cordless phone in our house. And in relatively short order, cordless phones gave way to mobile phones. These days, I love my smartphone. As a master of multitasking, it feels like I am on it — either talking, texting or using an app — all the time. However, there is one place I draw the line: the grocery store checkout line. I feel so rude talking on the phone and not interacting with the cashier.

In our always-on society, I got to wondering about other people’s phone boundaries. I asked the Clairemont team to fill in the blank in this statement. I love my smartphone, but I refuse to ________________. Here are some of the answers.

  1. …bring it to the dinner table. Well, at least for the first 10 minutes!
  2. …use it for online shopping.
  3. …give up on or always substitute it for face-to-face verbal communication and interactions.
  4. …let it control me!
  5. …keep it on during naps. My sleep. Mine.

The last response added, “I’m not above, however, keeping it in my bra should the need arise.” Oh yes, the need for more pockets in women’s clothing. Perhaps that’s a post for another time.

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Copy Cat: Vet Clinic — Funny or Too Far?

Copy Cat: Vet Clinic — Funny or Too Far?

July 31, 2015January 31, 2023 Dana PhelpsBlog, Copy Cat

We like catchy copy. In our Copy Cat blog series, we’ve written about good copy, bad copy, attention-getting copy, heartwarming copy and typos in copy.

As we write our own copy and copy for clients, we sometimes ask, “What is too far?” Some brands have a sense of humor. Sometimes there’s a desire to say something shocking or push the envelope to be memorable or simply get people talking.

These photos from a vet clinic made the rounds on Facebook. What do you think? Funny? Or offensive?

 

copy cat vet clinic

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Friday Five: Must-Have Apps, Supplies

Friday Five: Must-Have Apps, Supplies

March 27, 2015January 31, 2023 Dana PhelpsBlog, Free AdviceApple, Carolina Pad, iTunes, mobile apps, Skype, stationary, Walgreens

In honor of our fifth anniversary, we are doing lots of lists of fives. Since I’ve been traveling lately, my list today consists of things that are essential to being productive and keeping sane while on the road.

  1. RunKeeper was the first smart phone app I ever download it. It helped me train for a marathon in 2009 and a half marathon earlier this year. I love it at home, and it is especially useful on the road when I need to keep training but don’t have the ability to map out running routes in advance.
  2. Got to have my tunes. While Pandora is great for background music, iTunes is still my go-to for when I am wanting to get focused on my workout, plug in the headphones and decompress on a flight or for when I want to get my dance on at the end of a long day. Perhaps I’m a tad particular about my tunes. I want them to sound good even when I am away from home. The Bose Soundlink speaker provides excellent sound, is compact enough to add to my carry-on bag and is just cute as a button.

    photo from bose.com
    photo from bose.com
  3. Skype on my phone. Yes, I can video conference back to the office. More importantly, I can see my boy’s sweet face when I’m having a travel-induced bout of missing him dearly. Also, since he still doesn’t have his own phone, Skype allows us to text when he might already be on a video call with his buddies.
  4. Notes on my iPhone is a particularly handy tool for things like having Siri type this blog post as I’m driving, providing a mobile to-do list and allowing me to capture funny quotes as I hear them. Notes can be shared via text and email, so longer content converts easily when needed.
  5. However, there is still nothing like a real notebook. I love paper. I love cute notebooks. I love a lot of products from Carolina Pad, and I along with the other members of the Clairemont team are particularly obsessed with this particular notebook. I love it in Clairemont pink, and we also have it in blue and green. Every time I’m in Walgreens I stock up on these knowing that they are a Clairemont favorite. It fits perfectly in my bag with my MacBook and never runs out of battery power.
fave notebook + fave pens
fave notebook + fave pens

Can I get a high-five for staying productive while on the go? What are your favorite productivity tools, apps and products that get you through your day?

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clairemontcommunications

Have you heard about Meta’s newest social media pl Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voila This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we get “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let us So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers are It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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