Skip to content

615-294-1886

d@clairemontcommunications.com

Clairemont Communications

Clairemont Communications

  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us
  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us

A Fashionable Future for Technology

July 3, 2014January 31, 2023 Cherith AndesBlog, Fashion, Social Media + Influencer EngagementFashion Trends, Social Media, social media future, wearable technology

Guest post by our fabulous intern, Stephanie Zirker!

The millennials, often dubbed the “connected generation,” may be advanced, but they aren’t the end of the line. What will society coin our next generation, the ambassadors of new products being introduced daily? Being a millennial myself, I can say that we largely owe our “connectivity” to the companies that continue to design “the next new thing,” and without these newest gadgets, we would feel as if we were missing out on cutting edge trends in communication.

Consider Apple and its exclusive iPhone-to-iPhone capabilities that encourage buyers to turn to Apple technology in order to be part of the hippest tech culture. It’s hard to imagine that technology could somehow claim a bigger role in our daily lives. But a peek into the future reveals yet a closer level of integration between humans and devices – technologies with a fashionable flare.

What to Expect

Machinery can’t get much closer to our physical person than with the growing industry of “wearable technologies.” Before long, you won’t even have to move a muscle to see your updated Facebook feed or read urgent emails. For example, Google Glass combines vision technology with the Smartphone features many consumers expect, such as the ability to surf the internet or snap a photo.

But don’t stop with function. In our connected age, the term “wearable” signifies the undeniable relation between utility and appearance, media and communications that are inescapably part of our being. Temporary tattoos that can monitor pregnancy, a cocktail ring that tells you when the phone buried in your purse is ringing, even a hoodie sweater that can send text messages—these are the products that will become innate parts of the ever-evolving definition of “being connected.” Even Clairemont has gotten in on the action — or at least close to it — by working last year with 10 for Humanity to introduce the Tiger Eye Security Sensor, jewelry that is designed to help prevent violent crimes. Thus, wearable technology will continue to blur the line between technology as a tool and tech as a fashion.

The Ripple Effect for Business

The prosperity of the market for wearable technology will, however, depend on companies’ ability to appeal to customers’ fashion interests. On the flip side, style trends will become more digital, more industrial. As developers work to find a happy union between style and practicality, the question then becomes which features take precedence during design: look or utility.

For businesses, the wearable technology trend introduces the possibility to create a visual company profile through customizable products. Imagine a Smart hoodie designed for a specific organization and supplied to customers or employees. The new employee uniform could concurrently serve as the staff member’s means of communication.

The 21st Century Legwarmer

This wave of wearable technology opens the gates for tech products to shape users’ individual images. With many producers jumping on the growing trend of fitness bands, the slickest and most chic models are among the most popular. The new market for smart jewelry that provides call alerts allows women stay connected (and cutely accessorized) throughout the day without a second thought.

Take a quick memory trip back to the ’80s, the decade with legwarmer fashion and a boombox music culture. While music boxes and the loud, brightly colored style trend are often lumped together because of a similar time frame, the two are not interrelated. That won’t be the case in 80 years. A look back from year 2101 at the fashions of the mid-21st century will no doubt feature products that marry fashion with function: technology as the 21st century legwarmer.

 

Read More

Post navigation

Previous: Surprise & Delight: Le Meridien Tampa
Next: Self-iquette: Selfie Etiquette

Categories

  • APR
  • Awards
  • Blog
  • Case Studies
  • Clairemont Client News
  • Copy Cat
  • Counselors Academy
  • Entry-Level PR Job
  • Fashion
  • Free Advice
  • Furniture PR
  • Hiring a PR Firm
  • In Our Community
  • Inspirational
  • Internal Communications
  • Marketing
  • Oh Momma Monday
  • On the Record
  • Our Work
  • Owning a Business
  • Photo of the Week
  • PR People
  • Professional Development
  • Public Relations
  • Raleigh PR Agency
  • Real Estate PR
  • Restaurant PR + Hospitality PR
  • Social Media + Influencer Engagement
  • Starting a business
  • Sustainability
  • The Clairemont Team
  • Travel
  • Trends
  • Wonderfully Random

clairemontcommunications

SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
This spring, Ali de la Vega is joining the Clairem This spring, Ali de la Vega is joining the Clairemont team as an intern! Ali is a Junior at NC State who prides herself in being a daughter and a Christian as well as an amateur athlete, overachiever and older sister. Learn more about her background and how she found a love for PR on our website!
Load More Follow on Instagram
Proudly powered by WordPress | Theme: realy-store by inverstheme.
Cleantalk Pixel