Year: 2021

Client Spotlight: Club Car Goes Electric!

Clairemont InternBlog, Clairemont Client News, , , ,

When Clairemont client Club Car announced its all-new electric-utility (EV) vehicle, the Club Car Current, it was all hands on deck for the Clairemont team to secure top coverage for the global leader in golf, consumer and utility vehicles.

Ideal for low-speed logistics and cargo services but with the agility and versatility that are essential in a campus or urban environment, the Club Car Current promised to fill the gap between full-sized trucks and small utility carts.

Clairemont’s goal was to spread the word that the Current is changing the way facilities and campuses can operate sustainably. Through a targeted pitch strategy, Clairemont secured nearly 15 placements across several targeted business and industry outlets including Lawn and Landscape, Turf & Rec and Auto Evolution.

More coverage for the Club Car Current includes: 

Have a product launch you need help with? Drop us a line, we’d love to work with you!

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What Does a PR Agency Do? Celebrating A Fallen Hero

Clairemont InternBlog, Case Studies, Real Estate PR, , ,

Master-planned community and client Wendell Falls in Wendell, North Carolina, is a nexus of connectivity marked by people with a passion to make a difference. Wendell Falls joined forces with builder Garman Homes, nonprofit Operation Coming Home and the Home Builders Association of Raleigh-Wake County to build a “Hero Home” in honor of a fallen soldier. During a pandemic when many felt disconnected, the Wendell Falls team sought to unite residents and rally industry partners behind the Hero Home cause.

Wendell Falls turned to Clairemont to help create a media campaign that would celebrate the fallen hero and inspire community cohesion through widespread news coverage of the Key Ceremony — the event that unveiled the Hero Home to the family of the fallen soldier. Clairemont targeted all top media outlets within the immediate county. Our objective was to provide visibility for Wendell Falls by securing on-site attendance from at least two media and four news pieces (two stories in newspapers and two with local TV stations).

Clairemont used the following creative tactics to raise awareness and gather media interest in this event:

  • The Hero Behind the Home: Rather than just a standard news release, Clairemont wanted to tell the personal story of the hero and his family. Through personal interviews, media captured glimpses into the fallen hero’s love for his two sons, his passion for hobbies, his pride in his country and his ultimate dream to own a home – a dream that Wendell Falls was making a reality that day.
  • A Veterans Day Event: Since the Key Ceremony was planned for Veterans Day 2020, it was quite the community event. The family arrived in a cavalcade of hummers, serenaded by The American Bombshells, a 1940s musical trio from New York City. The house keys themselves were slated to be parachuted to the home site in honor of the fallen hero’s service in the army as a paratrooper.
  • A Head-Turning Home: Media were offered exclusive first glimpses of the Hero Home unveiling, designed personally for the family.

Clairemont’s work resulted in five on-site media and a total of 13 news stories, including four TV segments, two newsletters and seven print articles. These included a front-page feature story in the region’s leading newspaper along with stories in main papers across the state.

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Operating Sustainably, Successfully

Kelli FletcherBlog, Case Studies, Sustainability

We always love the work we do and the clients for which we do it. And sometimes projects are extra-special. Last week, Clairemont helped client Ingersoll Rand wrap and publish its 2020 Sustainability Report.

The report is more than a labor of love for the company. It’s a year-long story that highlights the progress that Ingersoll Rand made in driving Environmental, Social and Governance (ESG) leadership throughout 2020 – despite the challenge of the COVID-19 pandemic. When the Ingersoll Rand Industrials segment merged with Gardner Denver, Inc. in March 2020, the company committed to moving forward in its efforts and goals around sustainability. But Ingersoll Rand didn’t stop at that simple pledge. Instead, its leaders and employees worked to expand and surpass the promise, making sustainability the fuel to its future goals, growth, success and value.

We are proud of the meaningful work Ingersoll Rand does – internally and in the world – and we are proud to have the company as a client!

Ingersoll Rand Publishes 2020 Sustainability Report
Report demonstrates how company is driving Environmental, Social and Governance (ESG) leadership as a competitive advantage
ESG and Sustainability Report Webcast Scheduled for August 6, 2021

DAVIDSON, N.C. – July 15, 2021 –  World-class recordable safety metrics, a 50% diverse Board of Directors, expanding stockholder rights and giving $150 million as one of the largest employee equity grants believed to ever be given from an industrial company are just a few of the highlights in the Ingersoll Rand Inc. (NYSE: IR) 2020 Global Sustainability Report published this week.

This report marks the company’s second annual Sustainability Report and shines a spotlight on the Operate Sustainably strategic imperative, which is one of five strategic imperatives of Ingersoll Rand along with deploy talent, accelerate growth, expand margins and allocate capital effectively.

“This journey began with a simple commitment to sustainability and that commitment is now fueling our future goals, growth, success and value,” said Vicente Reynal, president and CEO, Ingersoll Rand. “Maximizing our Ingersoll Rand Execution Excellence (IRX) discipline to unlock our ESG potential positively impacts our employees, customers and communities. I am proud of the year-long story of progress this report shares and the employees who made it happen in spite of the challenges we collectively faced with the COVID-19 pandemic.”

Highlights from this Sustainability Report include:

  • Inspired employees are the engine behind everything Ingersoll Rand achieves: Broad-based employee ownership and investment in employees through $150 million employee equity grant takes performance to a new level with employees as active participants in the journey to create long-term value. With thinking and acting like an owner as one of the company values, it changes the mindset from “this is the company I work for, to this is my company.”
  • Growing leadership in diversity, equity and inclusion: Ingersoll Rand’s newly announced ambitious 2025 goals in the areas of representation, advancement and experience.
  • Leveraging mission-critical products and services, and internal operations to positively impact our planet: Ingersoll Rand’s aggressive 2030 and 2050 goals for water, energy use and waste reduction.
  • Implementing governance best practices: Meaningful stockholder-empowering governance enhancements bring the same focus to governance as the company brings to the environmental and social aspects of the ESG journey.
  • Building resilient communities around the world: Ingersoll Rand’s principal partnership with Engineers Without Borders focuses on sustainable community development and infrastructure.
  • Creating shareholder value: Ingersoll Rand’s focus on strengthening the balance sheet and supporting the portfolio transformation and inorganic growth strategy through completed or proposed strategic acquisitions—such as Seepex, Maximus, Tuthill Vacuum and Blower Systems, and Albin Pump—is creating long-term value for stockholders.

ESG and Sustainability Report Investor Call and Presentation

Ingersoll Rand will host an investor conference call on Friday, August 6, 2021 at 8 a.m. (Eastern time) to discuss the company’s ESG progress, roadmap and 2020 Sustainability Report. To participate in the call, please dial 1-833-502-0496, domestically, or 1-778-560-2573, internationally, and use conference ID 9668554, or ask to be joined into the Ingersoll Rand call.

About Ingersoll Rand Inc.

Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit www.IRCO.com.

Read more about the amazing things that our clients are doing here.

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Securing a Client as a Regular Columnist: Carrie Knowles + Psychology Today

Clairemont InternBlog, Case Studies, Clairemont Client News, , , ,

Exploring the simplicity and psychology of everyday feats can be mesmerizing. Reading another perspective about life in a pandemic, work from home struggles, fashion trends and the wonders of aging is comforting and reassuring to many Psychology Today readers. 

Enter Clairemont client and award-winning author and writer Carrie Knowles. While Clairemont first pitched Carrie as a resource, it was Carrie’s talent and expertise that secured her as a regular columnist for Psychology Today where she explores all these topics and more in her column: “Shifting Forward: A Wanderer’s Musings.” As of today, Carrie has written 47 columns for Psychology Today. 

Carrie is passionate about living as a creative person and sees the world in a way that “creativity should have no boundaries and dreams no fences.” She has published four novels, dozens of short stories and hundreds of newspaper and magazine articles. 

Her most recent novel, A Musical Affair, is about divorce, deception, affairs, expensive secrets, long overdue forgiveness, the power of beautiful music. The Inevitable Past, Carrie writes the unknown story of her long-lost grandmother who died from trauma during the childbirth of Carrie’s father. With few clues, Carrie crafts the story of her grandmother’s life and creates a relationship between grandmother and granddaughter from beyond the grave. The idea of an inevitable past is supported by science as epigenetics can show how trauma from ancestors has the potential to build an additional layer of information onto DNA.  

Complete list of Carrie’s Psychology Today columns:

  1. Please…Don’t Hang Up! 
  2. It’s More Complicated Than Just Taking Off Your Mask 
  3. How to Upscale Your Downsizing? Take Your Memories Along
  4. What Do You Want to Do for the Rest of Your Life?
  5. Company in the Time of Covid Vaccination
  6. Who Writes the Fashion Rules? Better Yet, Why Do We Care?
  7. What’s Your Breaking Point? I Found Mine While Waiting on Hold
  8. Give Yourself a Medal
  9. A Moment of Sanity Brought to You by Hygge
  10. How Can I Help?
  11. The Opposite of Isolation Is Connection, Grab It! Share It!
  12. Don’t Be Silenced by the Clatter and the Chaos. Resist.
  13. Dear 2020: You Had Me at Stressed and Root-Bound
  14. Are Powerful Ancestors Hiding In Your DNA?
  15. Out of the #WestWing and Into the #FAB5
  16. The Truth About Working From Home
  17. Can Playing a Game Prepare Us for What’s Next?
  18. Looking for a Little Leavening in a Quarantined World
  19. #DieForTheDow? Not Me 
  20. This Is What Now Looks Like 
  21. What’s Hiding in Your Closet? 
  22. F.L.Y.! First Love Yourself
  23. Tired Of Multi-Tasking? Why Not Give Life-Guarding A Try?
  24. What Does Pride Have to Do with It? Everything.
  25. Making Room for Growth in Your Winter Garden Winter
  26. Are You Ready? Could You Start Over?
  27. It’s Time to Come Clean: Part Two
  28. Maybe It’s Time To Jump Off The Sinking Chaos Ship. 
  29. It’s Time To Come Clean! 
  30. How’s Your Inner Frankenstein Doing?
  31. Can Someone Steal Your Joy?
  32. Cat Lessons
  33. If You Have The Privilege Of Being Seventy, Don’t Waste It!
  34. Would Frances McDormand Even Care If Her Shirt Was Wrinkled?
  35. The Wall
  36. How to Enrich Your Life by Sitting Still and Daydreaming
  37. Quit Waiting for That Special Day to Arrive
  38. Forget Your Parachute… What Color Is Your Hair?
  39. Drum Roll…Please!
  40. Who Needs the Grinch? Alzheimer’s Stole My Christmas!
  41. The Great Judeo-Christian Bakeoff!
  42. Could You Travel With Less and Enjoy the Journey More?
  43. The Rules of Badminton 
  44. Art As an Act of Memory
  45. Perfection Only Lasts a Fleeting Summer Moment
  46. On Purpose 
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Life Styled By Social Media

Clairemont InternBlog, PR People, The Clairemont Team, , ,

The best career advice I received was from my favorite high school English teacher who told us that no matter the career we chose, we should find something we were passionate about. After all, we would only spend the rest of our lives doing it. This advice rang true when I made the decision to follow my passions and pursue my love of fashion at NC State University. 

I have always loved fashion. As a little girl, I would spend hours dressing up my dolls just to instantly undress and style them in another fabulous look. As a teenager, I spent Saturdays selling my wardrobe to replenish it with the newest styles at Valley Hills Mall. Clothing is more than a basic need to me; it’s a form of self-expression. 

I never knew fashion marketing was something I could study until I stumbled upon NC State’s Summer Textile Exploration Program for high school students interested in pursuing fashion at the Wilson College of Textiles. STEP taught me that there are endless career opportunities in the fashion industry and that a degree in fashion textile management would provide me with a well-rounded education and marketing skills that are valuable in any industry.

In fall 2017, I came to NC State as a fashion textile management major with a concentration in brand management and marketing at the Wilson College of Textiles. 

Around that time, I started my blog, The Brightest of the Bunch, and began creating fashion content on social media. My love for blogging inspired me to add an extra dimension to my degree and minor in journalism. Content creation led me to realize that fashion wasn’t my only passion and I wanted to focus on blogging and social media.

I planned to continue blogging and shift my content to focus on travel in spring 2020 while I was studying abroad in Florence, Italy in a fashion marketing program. When the pandemic hit, all of my creative plans went out the window. Instead, in February 2020 I was sent home from Italy, stuck in my tiny hometown, Morganton, NC, and had lost all inspiration and motivation to create content. It was like everything was on pause. 

As the summer progressed, I began to panic about my future. I had always dreamed that my social media platforms would take off before I started to apply for jobs. Now my senior year was creeping up, and I rarely felt like I had the energy to be on camera or take photos of myself, let alone start my career. 

I decided to apply for social media internships where I would be able to tap back into my passions without having to be the face of the content. I started doing social media work with start-ups and small businesses, and I loved that with each of these organizations there was a purpose behind the content I was creating. I thrived on being able to create for multiple industries and helping entrepreneurs reach their goals. 

Throughout my senior year, I continued to manage social media for different clients. I realized that working at an agency was the next step for me when Maia Guterbock, a former Clairemont intern, spoke in my Editorial and Opinion Writing class. She talked about her own blog and creative work at Clairemont including a post on “How brands get the ha-ha’s” and a review of the Best 2021 Superbowl commercials. I was inspired by all of it! 

After interviewing at Clairemont, I knew this was the internship for me. Working with clients to help refine their brand, and create and execute social media campaigns is right up my alley. I’m excited to grow in my creativity and experience and expand my PR knowledge this summer.

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