I ordered a coffee in the airport while rushing to catch a flight. A little extra something was attached to the coffee sleeve. I glanced down and saw that it was some sort of medication. I thought it was really weird that an aspirin product was being dispensed with my morning brew. I mean, I thought it was REALLY weird.

Once in my seat, I took a closer look. “When your elbow and the beverage card are no longer on speaking terms.” Okay, now they have my attention. Still a little odd, but just maybe it is a genius marketing ploy with clever copy, a creative way to offer product sampling to a captive audience and an invitation to engage on social media using the hashtag #travelhurts.

What do you think?