Every industry needs a theme song, don’t you think? This one is for all of you hardworking PR people!

We kicked off the PRSA’s Counselors Academy 2013 conference earlier this summer with a wonderfully fun and collaborative opening session led by Banding People Together. I’ve previously blogged about how much I love what Banding People Together does and how in the conference setting it is a terrific way to meet new people, collaborate and have a really great time.

As the 2013 Counselors Academy conference chair, I knew we had to add Banding People Together to our schedule. Plus, we were in Austin, so a songwriting session seemed fitting. Attendees formed four bands and with the leadership of a Banding People Together songwriter/facilitator, they were tasked with agreeing on a band name and writing a song about today’s challenges of running a public relations agency.

After group performances, a distinguished panel of judges selected “The Shit Kickers” (we were in Texas, y’all) as the winners. As the prize, Banding People Together’s Brandon Hill so graciously recorded the song. Thanks to Brandon, Alan Schaefer, Brant Menswar and John Stringer at Banding People Together and Clairemont’s fabulous summer intern, Kate Fedder, for adding conference photos taken on attendees’ mobile devices for some extra fun!

Kate also added the lyrics so that you can join sing-along style as you embrace this as the official PR person’s theme song. Enjoy!