Thanks to Bridget, Rachel and Michelle, Clairemont’s TLC summer interns — it was a pleasure spending the summer with you! While we continue to interview fall interns (email j@clairemontcommunications if you are interested in applying), we wanted to share some parting words of advice from our summer intern group.
Bridget: Stay informed. When it comes to being an intern – and public relations in general – you should be in the know. It is necessary to keep up-to-date with clients, public companies, relevant news and recent trends. Being aware also keeps your mind occupied with fresh concepts, as well as facts that you can put on a side burner for later use. I believe that one general rule of being an intern is that you can never have too much information.
Rachel: As an intern, it is important to be a sponge. Learn from the professionals and other interns around you in order to get the most of your internship opportunity. The interns at Clairemont each come from different backgrounds, so we all have something different to offer one another in terms of knowledge and experience. On-the-job training is the best learning experience. Learn something new with each assignment and to never be afraid to ask questions.
Michelle: The action of finding important information via Internet research is an interesting task. How can I manage my time effectively while researching? How can I optimize my search to get results in an efficient and productive manner? The key is to maximize the search, and here are some helpful hints:
1. It is all in the words. Think carefully about what is being searched and write words that will most effectively narrow in on results. What is most important or unique about what is being researched? Focus on these aspects.
2. To search for an exact phrase, use quotes around the phrase.
3. Place a “+” before a word to guarantee the word will be on the page.
4. Place a “-” before a word to guarantee the word will not be on the page.
5. If a helpful website lacks a search bar, google “site:somesite.com” and the desired word.
6. Instead of forming a question, change the question into the form of an answer.
Were you a summer intern? What did you learn?
