Skip to content

615-294-1886

d@clairemontcommunications.com

Clairemont Communications

Clairemont Communications

  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us
  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us

Tag: Hoedown Showdown

What Does a PR Agency Do? Hoedown Showdown

What Does a PR Agency Do? Hoedown Showdown

February 15, 2018January 31, 2023 Clairemont InternAwards, Blog, Case StudiesHoedown Showdown, PR Agency, PR Awards, PR case studies, real estate PR

Newland Communities, the country’s most prominent privately held residential developer, turned to Clairemont Communications to increase awareness of Wendell Falls, a new-home community situated in a relatively undeveloped section of Wake County. As part of a comprehensive communications strategy, Clairemont worked with Wendell Falls to plan a celebration with a barn-raising theme to commemorate the community’s first anniversary and bring prospective buyers on-site.

Strategy

Clairemont was tasked with securing local media and influencer attendance to help combat the perception that Wendell Falls is in a remote location far from downtown Raleigh. Our one main objective was to get key contacts to attend the Wendell Falls Barn Raising 2016 in order to introduce them to the location and atmosphere of the community, and serve as a building block for future stories.

Execution

In order to attract media and influencers to the location, Clairemont conceptualized the Wendell Falls Hoedown Showdown. We invited TV, print and online personalities to bow to their partners, allemande left and do-si-do for a little dough to donate. This celebrity square-dancing competition was part of the Wendell Falls Barn Raising and offered the winner $1,000 to donate to a charity of his or her choice.

Clairemont ditched standard pitch for a more playful angle that would snag the busy reporter’s attention and put them in a dancing mood. Media received invitations that included a “wanted” poster and a cowboy hat, which one TV reporter even sported on her station’s morning show! The event was planned to be similar to the popular show “Dancing with the Stars;” it was active and engaging yet required minimal time from the participants outside of the actual event day. The influencers who danced at the event didn’t have to practice; rather, they learned via a fun crash course on the morning of the Hoedown.

Results

Clairemont designed and implemented this creative tactic to engage the participating media person and his/her audiences, draw media on-site and engage the nonprofit for which he/she was dancing. This allowed us to exceed our stated objective with the following results:

  1. We recruited media and influencers to participate as either Hoedown Showdown dancers or judges, securing prominent media stories and/or mentions.
  2. Influencers shared the Barn Raising to approximately 52,000 followers on Twitter alone, helping to draw more than 1,000 attendees to this afternoon bash. Additionally, we used the (then) new Facebook Live feature for the first time for the community to broadcast the Hoedown Showdown to 503 viewers.

The work Clairemont Communications conducted in partnership with Wendell Falls earned Best in Show for Creative Tactics and Best in Category for Creative Tactics from the North Carolina Public Relations Society of America. It also received a Silver Award in Media Events from the Raleigh Public Relations Society. We are proud that this campaign represents two of the 175 awards we’ve received since starting Clairemont in 2010.

To read more about the work we do with clients, please visit the case study section of our blog.

Read More
Photo of the Week: News Segment

Photo of the Week: News Segment

May 20, 2016January 31, 2023 Jasmin SessomsBlog, Photo of the Week, Real Estate PRBarn Raising, Hoedown Showdown, Old Habits, real estate PR, TWC, TWC news, wendell falls

Marketing Director of Newland Communities, Shannon McSwiney appeared on TWC News this week to discuss the one-year anniversary of Wendell Falls, a master-planned community in eastern Wake County.

This Saturday, Clairemont client Wendell Falls will celebrate the milestone with a down-home “Barn Raising” festival from 1-5 p.m. at 320 Vintage Point Lane in Wendell. The event will feature activities for all ages, including music by bluegrass band Old Habits and a Hoedown Showdown. The Hoedown Showdown is a celebrity square dance competition, and the winner will receive $1,000 to donate to a charity of their choice.

The family friendly event is free and open to the public. Bring your cowboy hat and join us for some square dancing fun!

 

Read More

Categories

  • APR
  • Awards
  • Blog
  • Case Studies
  • Clairemont Client News
  • Copy Cat
  • Counselors Academy
  • Entry-Level PR Job
  • Fashion
  • Free Advice
  • Furniture PR
  • Hiring a PR Firm
  • In Our Community
  • Inspirational
  • Internal Communications
  • Marketing
  • Oh Momma Monday
  • On the Record
  • Our Work
  • Owning a Business
  • Photo of the Week
  • PR People
  • Professional Development
  • Public Relations
  • Raleigh PR Agency
  • Real Estate PR
  • Restaurant PR + Hospitality PR
  • Social Media + Influencer Engagement
  • Starting a business
  • Sustainability
  • The Clairemont Team
  • Travel
  • Trends
  • Wonderfully Random

clairemontcommunications

SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
This spring, Ali de la Vega is joining the Clairem This spring, Ali de la Vega is joining the Clairemont team as an intern! Ali is a Junior at NC State who prides herself in being a daughter and a Christian as well as an amateur athlete, overachiever and older sister. Learn more about her background and how she found a love for PR on our website!
Load More Follow on Instagram
Proudly powered by WordPress | Theme: realy-store by inverstheme.
Cleantalk Pixel