Insta giveaways can pack a punch, but if not carefully thought out, your business could run the risk of making an Instagram flop and losing time and resources. But have no fear. We’ve pulled together five steps to host the best Instagram giveaway yet:
Plan the Product
What can you offer that will be of value to your followers/customers? Is it an experience, a hallmark product you have in stock or a gift card to your location? Keep in mind, the larger dollar value behind the product, the more potential followership you can gain.
Plan the Timeline
Creating a timeline for your Instagram giveaway will prevent stress while the giveaway is live on your account. First, decide if you want to promote the giveaway on your Instagram account before the giveaway goes live. Then, choose your start date and time. Check your Insta business stats to choose a post time that garners the highest fan engagement. Consider posting a giveaway reminder, such as a promo on your Insta story or a second Insta feed post. A reminder serves to reach followers that might not have seen the giveaway when it was originally posted. Finally, choose the giveaway end date and when you’ll announce the winner(s). Most giveaways perform well when hosted over the course of a few days.
Plan the Announcement Photo
Spend time planning how you will display the product up for grabs. Include telltale words, like “giveaway,” somewhere in the actual photo, making a simple connection when your followers see the post at first glance. Promote the photo across other social media platforms, encouraging followers from other social media sites to visit your Instagram page.
Plan the Caption
Instagram has specific guidelines for hosting giveaways. Make sure that your giveaway meets all of the requirements of Instagram. Requirements for entering the giveaway might include liking the photo, following your account, liking your last five photos, etc. Again, reference Insta’s rules, which prohibit encouraging people “to tag themselves in photos if they aren’t in the photo.” A finalized Instagram caption will typically follow this sequence: 1. Announcing your business is hosting a giveaway and what is being given. 2. Your requirements to enter the giveaway. 3. Instagram official terms (age requirement, location requirement, etc.).
Plan and Announce the Winner
It’s time to pick a winner! We suggest using sites like Rafflecopter or Random Name Picker to select a winner at random. Broadcasting this selection process via Instagram stories or Instagram Live will allow your followers to see that the giveaway winner was randomly selected and not specifically chosen. To announce the winner you can change the original caption of the giveaway photo and tag the winner to claim their prize, post a dedicated Instagram photo or broadcast the winner on an Instagram Live or story.
Time to get busy! While you’re planning, check out our post on how to take an Instagram-worthy photo to become a rockstar at taking photos for your feed.
Written by Clairemont intern, Kennedy Norton, a junior at North Carolina State University.