Securing coverage for a critical firefighter recruitment campaign

The North Carolina Association of Fire Chiefs (NCAFC), in partnership with the International Association of Fire Chiefs, recently launched a critical firefighter recruitment campaign across 14 North Carolina departments and associations. Research shows that since 2020, North Carolina has lost 4,963 volunteer firefighters, making this recruitment effort more critical than ever.

The campaign is part of the Workforce Solutions program designed to help North Carolina’s fire departments achieve a viable and sustainable volunteer firefighter workforce. The program is a nationally-funded grant awarded to the NCAFC to enhance the recruitment and retention of volunteer firefighters.

With October being Fire Prevention Month, Clairemont and The Felice Agency saw this as a newsworthy opportunity for the client. Together, we secured coverage for the critical firefighter recruitment campaign in 14+ media outlets across North Carolina, including: