With Saturday’s issue of The News & Observer, the secret is out that I will be part of an episode of the MSNBC show Your Business. I will be joining my favorite business author, Mike Michalowicz who wrote The Toilet Paper Entrepreneur, and other experts to give a North Carolina-based company a business makeover.
I’m looking forward to learning more about the company and its business goals in order to help the owners build supporting communications objectives and a communications strategy for traditional media relations and social media. I’m off to meet them now. Wish me luck! –Dana