On Twitter, I discovered a house named Bob.

Yes, a house. In a family-friendly neighborhood close to schools and shopping. He hates to say it, but he’s cheap and easy. That’s not a joke. Bob is an actual house.

My twitter search led me to an attention-grabbing source. Personalized tweets from the voice of the house itself. Yes, a house that tweets. Well, the house doesn’t tweet on its own. The inventive real estate agent sends out specialized tweets on a regular basis on the home’s features, family members and neighboring homes.

Rather than making an overt sales pitch, Bob subtly mentions things that paint a picture, enticing you to buy. Have you ever wondered how real estate agents perfect their craft? How do they stay relevant with social media constantly changing the industry?

Not only can you read about Bob’s features, but you can enjoy picturesque photographs of every detail inside. He shares pictures of himself, his basement/den, dining room and other areas that allow the more educated buyer to fall in love with him even before stepping foot inside for a showing.By personifying the house with cleaver tweets, he is also highlighting the key selling points of the house.

As PR and marketing gurus, we love finding and creating campaigns that have the power to differentiate a brand from its competitors. We like Bob as a creative tactic. How about you?