Skip to content

615-294-1886

d@clairemontcommunications.com

Clairemont Communications

Clairemont Communications

  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us
  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us

Tag: proof reading

Copy Cat: Can You Spot the Typo?

Copy Cat: Can You Spot the Typo?

June 2, 2015July 15, 2022 Sarah HattmanBlog, Copy Cat, MarketingAP style, apostrophe, live streaming, Netflix, proof reading, typosLeave a Comment on Copy Cat: Can You Spot the Typo?

The way we consume entertainment has changed. More and more of us are using online streaming services to watch movies and television at a time and location that fits our busy schedules. Netflix is leading the charge with more than 40 million US customers using its service – clearly its doing something right. However, Netflix recently caught my eye for something it did wrong. Did you happen to catch the typo in the above picture? If you didn’t, take another look.

It’s the apostrophe in “parent’s friends.” The way it reads, it’s as though Netflix is asking that you tell only one of your parent’s friends. The possessive apostrophe is quite possibly my biggest punctuation challenge. The Associated Press Stylebook (AP Style) rules for forming possessive words are fairly straightforward.

  • The possessive of a singular noun is formed by adding an apostrophe and “s” to the word. 
  • The possessive of a plural noun is formed by adding only an apostrophe when the noun ends in “s.“

However, there are plenty of exceptions to the rules. For example, what do you do when the word is a singular noun that already ends in “s”? Well, it depends on the word following the noun. If it doesn’t start with “s,” you should add an apostrophe and “s.” However, if the word immediately following the noun does start with “s,” just add the apostrophe. E.g. hostess’s invitation versus hostess’ seat.

Whew! As you can see, it gets tricky fast once you start noting the exceptions, and that’s why my best advice is to keep the AP Stylebook close by at all times.

Perhaps the possessive apostrophe is Netflix’s Achilles’ Heel, but chances are this is just a case of a typo that was overlooked. Either way, hopefully it will help you pay closer attention to the use of apostrophes – whether writing copy of your own, or seeking entertainment outside of steaming online services in the form of a book or magazine.

Read More

Categories

  • APR
  • Awards
  • Blog
  • Case Studies
  • Clairemont Client News
  • Copy Cat
  • Counselors Academy
  • Entry-Level PR Job
  • Fashion
  • Free Advice
  • Furniture PR
  • Hiring a PR Firm
  • In Our Community
  • Inspirational
  • Internal Communications
  • Marketing
  • Oh Momma Monday
  • On the Record
  • Owning a Business
  • Photo of the Week
  • PR People
  • Professional Development
  • Public Relations
  • Raleigh PR Agency
  • Real Estate PR
  • Restaurant PR + Hospitality PR
  • Social Media + Influencer Engagement
  • Starting a business
  • Sustainability
  • The Clairemont Team
  • Travel
  • Trends
  • Wonderfully Random

clairemontcommunications

Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
This spring, Ali de la Vega is joining the Clairem This spring, Ali de la Vega is joining the Clairemont team as an intern! Ali is a Junior at NC State who prides herself in being a daughter and a Christian as well as an amateur athlete, overachiever and older sister. Learn more about her background and how she found a love for PR on our website!
If you could change one thing about Instagram, wha If you could change one thing about Instagram, what would it be? Comment 🙋🏼‍♀️🙋🏿‍♀️🙋🏽‍♀️ if you said, “I’d bring back the chronological feed.” Well, the chronological feed could be returning in 2022! Visit our blog to read the 2022 recent Instagram updates and how your Instagram strategy should change.
Many people don’t realize it, but a lot of behin Many people don’t realize it, but a lot of behind-the-scenes work goes into creating a successful blog post. Visit our blog to learn the 11 blogging mistakes you’re making, why these mistakes are hurting your blog and how to fix them.
Since TikTok’s success, short-form video has tak Since TikTok’s success, short-form video has taken over social media. With how easy it is to reach new audiences, you should be using short-form video in your business’s social media strategy. Visit our blog to learn how TikTok took over and how to use short-form video for business.
Clairemont is currently seeking smart, responsible Clairemont is currently seeking smart, responsible, creative and hard-working public relations practitioners who are ready to tackle any assignment for an account strategist position! Check out our latest blog post for the job description and further information. #raleighpr #clairemontcommunications #pragency
From new employees to outstanding awards, Clairemo From new employees to outstanding awards, Clairemont has had an amazing 2021. Visit the blog to read Clairemont’s 2021 year in review.
To celebrate the holiday season, the Clairemont te To celebrate the holiday season, the Clairemont team dined at @angusbarn and played a regifted version of White Elephant, a game that has been a Clairemont tradition for years. Visit our blog to read more about the Clairemont team holiday traditions and how they came about.
While you may feel the need to capitalize the word While you may feel the need to capitalize the word “merry” when wishing someone a merry Christmas, merry is not a proper noun, name or event and should only be capitalized when at the beginning of a sentence.
This year, Clairemont was the only agency headquar This year, Clairemont was the only agency headquartered in NC to receive a 2021 Silver Anvil Award on top of two Best in Show awards from NCPRSA and a Queen City award from PRSA Charlotte. Visit our blog and read about the recognition we received in 2021.
Claus is Santa’s last name. A clause is a group Claus is Santa’s last name. A clause is a group of words that contains a subject and a verb. For example, “When he comes to our home, we get gifts.”
Giving back to the Raleigh community is important Giving back to the Raleigh community is important to our team, especially around the holidays. Check out our blog and read about how our team gives back to the community.
Not only are these holiday words often miswritten Not only are these holiday words often miswritten as two words, many are also frequently misspelled. Mistletoe has a silent T and sugarplum is spelled with an A, not an E. Other commonly misspelled holiday words include poinsettia, reindeer, angel, hot cocoa and boughs (of holly). #holidaygram #grammar_tips #grammartips
Chief Mosley is more than just a client and collea Chief Mosley is more than just a client and colleague, he is also a true friend with the kindest soul. He has dedicated most of his life to the fire service, starting as a volunteer and continuing on to roles from firefighter to deputy fire chief. 

While working with the North Carolina Association of Fire Chiefs on a two-year campaign to recruit and retain volunteer firefighters across 15 of the most at-risk agencies in North Carolina, Chief Mosley helped secure 474 new recruits. Visit our blog to learn more about Chief Mosley’s career in the fire service.
Load More Follow on Instagram
Proudly powered by WordPress | Theme: realy-store by inverstheme.