I might sound like a broken record but without an objective, supported by a strong strategy, tactics are meaningless. As PR people, it is really important that we remember this when incorporating social media into our client plans (and our own promotional strategies). You ask, “Why is Clairemont just now setting up a fan page on Facebook when you’ve been helping clients with Facebook since the day you opened your doors?” It’s all part of the plan my friends… part of the plan.