About Us

Clairemont Communications takes a tactics-agnostic approach to devising PR and marketing strategies using both traditional tools such as media relations and event planning and newer tools such as content marketing and social media. The difference? Product sketches that turn into top sellers. Campaigns that move consumers from couches to action. Jump starting a start-up to make it a recognized brand. Upholding the reputation of a tried and true company so shareholders continue to hold a special place in their hearts for it year after year.

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Our Services

Content Strategy and Creation, Communications Strategy and Corporate Positioning, Community Relations, Crisis Communications, Event Planning and Execution, Executive Thought Leadership, Internal Communications, Media Relations, Publicity and Promotions (Traditional and Social), Message Development and Spokesperson Training, Professional Award Writing, Social Media, Writing and Editing

National Recognition

The Clairemont team has received 249 PR industry awards for its client work since the agency opened in 2010.

Clairemont is the Raleigh, NC affiliate of PRConsultants Group, Inc.

National Strength. Local Power.™ PRConsultantsGroup.com

WE SPECIALIZE IN FREAKOUTS. HELPING YOU MANAGE YOURS. NOT HAVING OUR OWN.

Face it, sometimes freakouts happen. We get it, and we’re here to help. Maybe it’s our magic PR wand. Maybe it’s all the green tea we drink. Maybe those stats about dogs in the workplace making for relaxed workers really are true. Most likely it’s the fact that our team is experienced at staying calm when our clients need our help… especially when they need our help at the drop of a hat. It’s what we love to do.

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Strategic

From dream homes to gingerbread houses… we’ve rolled out the Clairemont welcome mat for real estate developers, interior designers, furniture manufacturers and non-profits.

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Compassionate

We do work we love with clients we love. Clairemont Cares is an initiative that allows us to also do work for causes and organizations we love.

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Creative

Don’t have a cow… not without our creative ideas to milk it for all it is worth.

Our Team

Dana Phelps

Had a dog named PR when she was 10.

Olivia Noles

Fluent in social media and style.

Jackson Hughens

Filmmaker creating red carpet-worthy content for clients.

Billy

(furever in our ❤️s)

Blogs

Marathoning is a lot like PR… and life

Dana PhelpsBlog, Public Relations, Wonderfully Random2 Comments on Marathoning is a lot like PR… and life

As I was training for my first marathon last year in the middle of a really busy time at work, I would often think about how running is a lot like working in public relations. And in many ways, life.

Through wind & rain, stay focused on the end goal!

#1 The Big Event requires a lot of planning. You can’t execute a successful client campaign or give a winning new business presentation without carefully planning well in advance for the big day. And if you try it, it will likely hurt. From planning what to wear, how much water to take and what to eat in advance of each and every training run, to doing the training just as the program described, the prep was essential. When you’re prepared, your work feels easy breezy.

#2 There’s going to be some goose poop along the way. Look, it’s easy to lose sight of the big picture. Maybe you’re running along having a great day when you realize the sidewalk ahead is covered in goose poop. You think how dare those geese! That’s MY sidewalk. They have all the grass around the lake! They’ve invaded my territory! The point is: get over it and stay focused!The day of my marathon, I woke up with a sore throat on the coldest day of the year. I had trained in hot weather. Oh and the rain. Did I mention the rain? It was with me the ENTIRE time. I used the weather to help create a mental barrier to block anything and everything that could have possibly distracted me from finishing. As the rain absolutely pelted me at one point, I used a mental technique I learned from The Non-Runner’s Marathon Trainer and said, “Hello rain! Come run with me!” Continue reading “Marathoning is a lot like PR… and life”

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Are PR Pros Paid to Do or Paid to Think? (Resolutions of a Multi-Tasker)

Dana PhelpsBlog, Public Relations3 Comments on Are PR Pros Paid to Do or Paid to Think? (Resolutions of a Multi-Tasker)

We sit poised at our keyboards on client calls, ready to type in a url before the client can get “dot com” out of her mouth when she references a website of interest. We instant message our account team members across the office to provide real-time updates. We toggle between tabs to see if we’ve increased the fan base on the client’s page on Facebook and what has been tweeted about the organization since we checked an hour ago. Perhaps we send one last text to our best media contact in hopes that we can report a “this just in” pending hit before the client call ends.

Confession: I am a multi-tasker. I’m the first to admit that I’m the person walking in front of you at inconsistent speeds and occasionally causing “blackberry jam” because why on Earth would I simply take a stroll to pick-up lunch when I can walk and respond to emails at the same time?

In our always-on world, you might also feel like you are doing, doing, doing and always trying to do more. If so, read on. Ask yourself what percentage of your client’s budget is being spent on doing and how much on thinking? Feel like you don’t have time to think about that? Then YOU especially, read on! Continue reading “Are PR Pros Paid to Do or Paid to Think? (Resolutions of a Multi-Tasker)”

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Welcome to Clairemont Communications

Dana PhelpsBlog, Raleigh PR Agency, Starting a business6 Comments on Welcome to Clairemont Communications
Dana Hughens, CEO
Dana Hughens, CEO

Clairemont Communications was born out of a moment of clarity. It was truly one of those defining moments… convinced that no one loves this profession as much as I do, no one is as passionate as I am about teaching other communications professionals how to deliver the highest quality of client service, and realizing that few agencies have mastered a tactics-agnostic approach to building client strategies, it became crystal clear what I had to do. Now is the time! This is the opportunity to do not just great, not just outstanding, but monumental work for our clients. Clarity in vision + the promise of monumental results … This is Clairemont Communications.

So today I start a new venture, taking with me the incredible experience of building a successful business within the world’s largest PR agency. The safety net of a global network was an amazing comfort, and along the way I gained a great deal of confidence that has prepared me for this day.

Today is about doing what I do well… starting something from the ground up and working hard to grow it into something wildly successful. Along with the blood, sweat and tears that goes into anything worthwhile, there’s going to be a lot of gut-splitting laughter, random dancing and an occasional sharing of irreverent thoughts. Consider yourself cordially invited to participate. Oh won’t you join us?

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