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Author: Josephine Butler

Announcing Our Very First "Green Thought Thursday"

November 18, 2010July 15, 2022 Josephine ButlerBlog, SustainabilityLeave a Comment on Announcing Our Very First "Green Thought Thursday"
Hey look! I unplugged my charger!

Grass is green. Four-leaf clovers are green. My favorite apples are green (Granny Smith for those of you keeping track). Green beans are, well…green. It seems like a lot of my favorite things are green! But it sort of goes beyond that – green is more than just my favorite color. It’s a way of life for me.

If you read our blog recently, then you probably read a little bit about my experiences in working with environmental nonprofits last year in Asheville through the AmeriCorps Project Conserve program. It was there that I learned a lot about the environmental issues affecting not only the mountainous region of our great state, but of the whole country. Thankfully, I also learned lots of ways that we can minimize our personal impact. Every Thursday on this blog, I am going to start sharing some of these “thoughts” with you – little tips on living a little greener each and every single day — what I’d like to call Clairemont’s “Green Thought Thursdays.”

So why don’t we stop beating around our proverbial little green bush and kick start it off with our very first official Green Thought –

#1: Unplug your computer/phone chargers when not in use!

There’s no denying that most folks have computers and cell phones these days, and subsequently, there’s no denying that most folks also have computer chargers and phone chargers, too. But what most folks might not know is that regardless of whether or not your phone or computer is plugged into its charger, that charger is still busy converting power.

Think about it this way, as blogger Tina Casey from Clean Technica put it – “The Union of Concerned Scientists has estimated that energy vampires such as chargers and electronic devices in standby mode waste about 5% of household energy use in the U.S. That translates into about 65 billion kilowatt hours of wasted electricity per year, and chargers are the biggest culprits.”

The Union of Concerned Scientists also stated that the power being wasted by things like phone chargers and computers chargers is costing consumers more than $5.8 billion annually and is sending more than 87 billion pounds of heat-trapping carbon dioxide into the atmosphere each year. Yikes.

So next time you’re finished charging your phone or computer, how about unplugging it? It’s the green thing to do!

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Wanted: Intern Superstars

October 26, 2010July 15, 2022 Josephine ButlerBlog, The Clairemont TeamLeave a Comment on Wanted: Intern Superstars
Will you blossom into the next PR superstar?

Attention rising PR stars, Clairemont Communications is now accepting applications for our spring interns.

Who are we seeking? College students who are strong writers, grammar gurus, Tweeters, Facebookers, bloggers, floggers, Flickrers and flipping awesome

Where are we? Downtown Raleigh in the cutest office ever

What are the hours like? TBD, but we’d like to have you here approximately 12 hours a week

What will I be doing? Primary duties and responsibilities include conducting research on behalf of our clients, assisting with a variety of writing assignments (event calendar listings, blog entries, Facebook posts, Tweets, catalog copy, news releases, media alerts, etc.), working with Clairemont team members to meet client deliverables and making media and client deliveries, as well as running errands as needed. Interns are expected to work within the confines of approved written plans of activities, represent the agency in a professional manner, participate in internal meetings, read and study traditional and online information relevant to clients and the public relations industry.

What else? The internship is unpaid and must be taken for credit at your educational institution

How do I apply? Email your resumes and why you think you’d be a good candidate to Josie Butler at j@clairemontcommunications.com.

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Trick or Treat? High Point Market — Definitely a Treat!

October 21, 2010July 15, 2022 Josephine ButlerBlog, Furniture PR1 Comment on Trick or Treat? High Point Market — Definitely a Treat!
Just one of the many beds that I picked out for myself!

In the spirit of my first Halloween as Clairemont Communications’ new account coordinator, I knew I was in for a real treat this week when Dana asked me to pay her a visit down the road at High Point Market.  Not only had I been missing her (she was away most of this week and last), but I knew I would get the chance to attend the largest furnishings industry trade show in the world –who could say no?

Well, folks, I was right. It really did end up being a treat. I finally got to meet some of our clients at Thomasville and Drexel Heritage and to see what fabulous creations they had been working on for the past six months. And they were, indeed, fabulous – I’m talking the furniture, pillows, curtains, wall colors and decorations right down to the cute display of delicious little Godiva chocolates they let me sneak a time or two. I literally felt like a kid in a candy store, wanting everything that I saw. I probably couldn’t count the number of times that I snapped a photo with my iPhone in hopes of later texting my little “shopping list” to friends and family.

Between the upholstered headboard from Drexel Heritage to just about every piece from Thomasville’s new collection, “Reinventions” (which, by the way, Dana and I worked on naming…cool right?), I had more pieces of furniture on my list than pieces of candy in my pumpkin bucket from that infamous Halloween night in 1997. But regardless of whether or not I can trick myself into believing that I might actually receive any of the pieces on my list, one thing is for sure – it was definitely a treat to represent Clairemont Communications at the 2010 High Point Market!

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clairemontcommunications

Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
This spring, Ali de la Vega is joining the Clairem This spring, Ali de la Vega is joining the Clairemont team as an intern! Ali is a Junior at NC State who prides herself in being a daughter and a Christian as well as an amateur athlete, overachiever and older sister. Learn more about her background and how she found a love for PR on our website!
If you could change one thing about Instagram, wha If you could change one thing about Instagram, what would it be? Comment 🙋🏼‍♀️🙋🏿‍♀️🙋🏽‍♀️ if you said, “I’d bring back the chronological feed.” Well, the chronological feed could be returning in 2022! Visit our blog to read the 2022 recent Instagram updates and how your Instagram strategy should change.
Many people don’t realize it, but a lot of behin Many people don’t realize it, but a lot of behind-the-scenes work goes into creating a successful blog post. Visit our blog to learn the 11 blogging mistakes you’re making, why these mistakes are hurting your blog and how to fix them.
Since TikTok’s success, short-form video has tak Since TikTok’s success, short-form video has taken over social media. With how easy it is to reach new audiences, you should be using short-form video in your business’s social media strategy. Visit our blog to learn how TikTok took over and how to use short-form video for business.
Clairemont is currently seeking smart, responsible Clairemont is currently seeking smart, responsible, creative and hard-working public relations practitioners who are ready to tackle any assignment for an account strategist position! Check out our latest blog post for the job description and further information. #raleighpr #clairemontcommunications #pragency
From new employees to outstanding awards, Clairemo From new employees to outstanding awards, Clairemont has had an amazing 2021. Visit the blog to read Clairemont’s 2021 year in review.
To celebrate the holiday season, the Clairemont te To celebrate the holiday season, the Clairemont team dined at @angusbarn and played a regifted version of White Elephant, a game that has been a Clairemont tradition for years. Visit our blog to read more about the Clairemont team holiday traditions and how they came about.
While you may feel the need to capitalize the word While you may feel the need to capitalize the word “merry” when wishing someone a merry Christmas, merry is not a proper noun, name or event and should only be capitalized when at the beginning of a sentence.
This year, Clairemont was the only agency headquar This year, Clairemont was the only agency headquartered in NC to receive a 2021 Silver Anvil Award on top of two Best in Show awards from NCPRSA and a Queen City award from PRSA Charlotte. Visit our blog and read about the recognition we received in 2021.
Claus is Santa’s last name. A clause is a group Claus is Santa’s last name. A clause is a group of words that contains a subject and a verb. For example, “When he comes to our home, we get gifts.”
Giving back to the Raleigh community is important Giving back to the Raleigh community is important to our team, especially around the holidays. Check out our blog and read about how our team gives back to the community.
Not only are these holiday words often miswritten Not only are these holiday words often miswritten as two words, many are also frequently misspelled. Mistletoe has a silent T and sugarplum is spelled with an A, not an E. Other commonly misspelled holiday words include poinsettia, reindeer, angel, hot cocoa and boughs (of holly). #holidaygram #grammar_tips #grammartips
Chief Mosley is more than just a client and collea Chief Mosley is more than just a client and colleague, he is also a true friend with the kindest soul. He has dedicated most of his life to the fire service, starting as a volunteer and continuing on to roles from firefighter to deputy fire chief. 

While working with the North Carolina Association of Fire Chiefs on a two-year campaign to recruit and retain volunteer firefighters across 15 of the most at-risk agencies in North Carolina, Chief Mosley helped secure 474 new recruits. Visit our blog to learn more about Chief Mosley’s career in the fire service.
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