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Author: Josephine Butler

The Good in Goodbye

August 1, 2011January 31, 2023 Josephine ButlerBlog, The Clairemont Team1 Comment on The Good in Goodbye
We will miss our Debbie!

It saddens me to think that my last day interning at Clairemont is winding down. How did the last 10 weeks fly by so fast? I never anticipated that last spring when one of my best friends and fellow world-traveling graduate students, Whitney Medlin, recommended I apply for a summer position here that I would actually land the spot. After speaking with the AMAZING Josie Butler for an interview in May, I knew I would just love it here…and I have!

It feels right to talk a bit about all of the good that comes from my goodbye. For starters, I have learned so much! With my textiles marketing background, who knew I would fit so well at a PR firm? Well, now I know….PR and marketing go hand in hand. Not to mention two of Clairemont’s biggest clients are home furnishing companies (textiles + furniture = PERFECT FOR ME)! If learning the ins and outs of writing, tapping into my knack for research and practicing extreme organization weren’t enough, I have also come to find my inner social media savvy and have gained necessary and implementable skills for the future.

Overall, my time here was just not long enough! If I wasn’t crossing that big blue Atlantic for business school in Europe in a week, I would beg to stay forever! There is nothing more important than having an environment that is conducive to producing great work, and Clairemont genuinely has that!

Last but not least, I can’t leave without saying with conviction that Dana is an inspirational woman. Her passion and vision for this company is unbelievable, and I feel simply honored to have had the opportunity to work for such a beautiful person, inside and out.  Plus, she has great taste in employees because Josie is a powerhouse! The motivation and dedication she brings to her work has encouraged me to do the same, and if I get to continue to call her my friend in the future, I will consider myself a lucky girl!

With an extremely heavy heart, I want to tell Clairemont Communications that it has given me so much in a short time, and I am so grateful! I hope you don’t forget me because I will surely never forget you!

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Wake Up!

July 27, 2011January 31, 2023 Josephine ButlerBlog, Clairemont Client News, In Our Community1 Comment on Wake Up!

Since  I started with Clairemont nearly a year ago, I have proudly joined Dana in working with Triangle Family Services, a local nonprofit focused on building a stronger community by helping needy families in the area. In case you’re not familiar with the organization, here’s a quick rundown of its comprehensive services: individual and family counseling, consumer credit counseling, an emergency housing program and abuser treatment program.

Want to learn more? How about attending the organization’s very first Wake Up with TFS annual charity breakfast? The event will be hosted by the TFS Young Professionals — of which, I am an active member — on Thursday, Sept 1. from 7:30 to 9:00 a.m. at the RBC Center.

As co-chair for the event, I can promise it will be a memorable and moving morning. Clients will share their stories, present and past members of the Board of Directors and Advisory Board, as well as  outgoing Board Chair Clymer Cease will be honored and the food will be delicious!

Money raised from the event will benefit needy families in the area. Tickets are $35, with table sponsorships available for $250 for a table of 10, as well as $500 for additional name recognition. Those interested may purchase tickets online at www.tfsnc.org/.

Will I see you there?

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Meet Arden Van Vleck (what a name)!

July 22, 2011January 31, 2023 Josephine ButlerBlog, The Clairemont Team1 Comment on Meet Arden Van Vleck (what a name)!

Did you know that the Clairemont team added another summer intern? If you work on our hall, you might know – her cheery, raspy voice is as distinctive as it is spunky. And to whom does this voice belong? Why, it’s Arden Van Vleck, and lucky for me, I had a chance to sit down and chat with her today. Here’s what she had to say…

So Arden, you grew up in the not-so-far-away Durham. Tell me what you think about how much Durham has changed.  It’s a pretty hip place now!

Oh yes! That’s a really good question. I remember when I was growing up in Durham. It was before they made all the cool renovations. It wasn’t until I left for college that they made it such a neat place. I mean, it had this stigma attached to it for years….It couldn’t have had more of a 180-degree transformation. Have you seen the tobacco district? It’s awesome, and it’s right next to my two favorite places, the Durham Bulls Athletic Park and Tyler’s Taproom.

Mmmm…Tyler’s Taproom – they have one in Carrboro, which leads me to neighboring Chapel Hill. How does Durham compare to Chapel Hill?

Chapel Hill is purely a college town whereas Durham has a big university but isn’t a college town. It’s hard for me to tell you which I like better – they’re just really different.

So how does downtown Raleigh compare?

I love Raleigh! I feel like it’s the perfect place for me during this stage of my life. Fun, young and lots of business professionals – it’s the next step. But there’s a lot more for me to learn about this place. It’s kind of a mystery town right now to me.

Going back to Chapel Hill, I know that you are a UNC graduate (go Heels)! Tell me about what you did while you were in school.

Well, I originally started off as an exercise and sport science major because I was interested in athletic training. But I was also interested in journalism ever since I worked for my high school newspaper. I eventually realized I didn’t want to do athletic training – it just wasn’t a good fit for me – and that’s when I decided to add on journalism.

Wow, that was a lot to take on.

I know, right! The more degrees the merrier! That’s what I told myself, anyway. I also did Spanish as a minor and took the PR track in journalism. What’s funny is that I didn’t even know what PR was at the time.

Really?

I guess I choose it because it sounded all-encompassing. Writing, social media, strategy – I love that it incorporates different components of communications.

And where do you see yourself going in the field?

I really like the idea of agency work. In my previous internship at the North Carolina Museum of Art, I learned a ton, but I also learned that I am interested in working with multiple clients, not just one.

And what do you think of interning at Clairemont?

Love it! Absolutely love it! I already feel like I am involved. I am not doing just a few small tasks on the side. I am jumping in and taking a part. Not to mention I love the welcoming, fun atmosphere – we get our work done, but we actually have a good time!

We’re so glad you like it! Outside of your internship here, what else do you?

Cheesecake! [Laughs] I mean, I work at The Cheesecake Factory! It keeps me pretty occupied. I like serving tables and love the fact that I get to hang out with my friends, who all pretty much work there, too. So going to work is like going to hang out with my friends.

And what about your free time?

Since it is summer, I’d have to say lately I’ve been going to the pool, making trips to the beach and hanging with my family. Oh, and eating!

Cheescake?

Surprisingly, I don’t eat cheesecake all the time.

I surely would….Anything else you would like to share with the public?

Well, about my voice….I had to have surgery on my throat in January. I had to have a polyp removed. That’s why I have such a raspy voice.

But we love that raspy voice of yours. It’s the signature Arden voice. We can always hear you before we spot you.

[Laughs her signature Arden laugh]

We think Arden agrees.

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Green Thought Thursday: Flower Power!

July 21, 2011January 31, 2023 Josephine ButlerBlog, Sustainability1 Comment on Green Thought Thursday: Flower Power!

Our intern, the fabulous Miss Debbie Lambeth, wanted to jump in and share a green thought of her own today. Enjoy!

Most every day on my way to work at Clairemont, I pass a charming little garden right next door that is a part of Marbles Kids Museum. In that garden is a large solar-powered flower that is sure to catch your eye. It’s a tall orange and green metal flower with petals that spin based on the amount of solar energy the panels receive.

How does this flower get its power? There is a sign underneath the flower that does a great job of explaining how it works. To make a long story short, sunlight is made up of tiny bundles of energy called photons. When these photons hit a solar panel, electrons are released. The electrical current then flows up wires in the stem to power the motor and finally spin the flower.

And why does this solar power flower matter? Because solar panels just like these save energy! Tons of it! It’s hard to understand the savings in terms of kilowatt hours (kWh), so let’s think of savings in terms of money. While actual dollar savings can be hard to calculate because of the fluctuation of energy costs, most people who have made the switch to solar report a monthly savings of 50 to 90 percent in their energy bills. While solar panels are certainly an investment upfront, think of what you could save over the course of 10, 20 or even 30 years!

How’s that for a little flower empowerment?

 

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Green Thought Thursday: Cook for Good

July 14, 2011January 31, 2023 Josephine ButlerBlog, Sustainability4 Comments on Green Thought Thursday: Cook for Good
Next time I cook a meal like this one, it’s going to be from scratch! Well…mostly, anyway.

This week when I picked up my copy of the Independent Weekly, I was thrilled to read a review of Wildly Affordable Organic, a new book by Linda Watson. In her book, Linda speaks to the importance of cooking made-from-scratch meals (something that we quite often fail to do in this canned-and-packaged-food world in which we live). Not only does Linda give you tips on how to do this, but she does it in a way that you’re eating off of $5 a day or less. That sure is wildly affordable!

If you are in the area and are interested in learning more about Linda’s cheaper (and healthier and tastier) way to go organic, then consider attending the Cook for Good Challenge this weekend. Hosted Saturday from 8 a.m. – noon at the Western Wake Farmers’ Market, Linda will discuss recipes and give out cooking tips, as well as challenge you to try her 20-minute-a-day plan of cooking around two-thirds of your food from scratch. Eventually graduating on to cook entire meals from scratch, Linda encourages participants to donate a week’s worth of savings (made from the switch between old, more expensive methods of cooking to the new and improved – and cheaper – method) to charity.

So what do you say? Are you up for the challenge this Green Thought Thursday?

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clairemontcommunications

Have you heard about Meta’s newest social media pl Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
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We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
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This Friday, Clairemont’s Dana Phelps, @blah2voila This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
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For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
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Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
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It’s National Volunteer Month, and volunteers are It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
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We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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