In this article Staff-Development Plan Pays Dividends, my friend and fellow Counselors Academy executive committee member, Alice Chapman of MP&F Public Relations, writes about how employee engagement and staff development are integral to building a positive company culture. I love Alice’s analogy of her firm being like a teaching hospital. You can read the full PRSA Tactics article here.

As a member of PRSA‘s Counselors Academy executive committee, I’ve been collaborating with Tactics editor John Elsasser for several months as a liaison of sorts to secure contributors for the publication’s monthly column called “Changing Times.” It was started by Michael Herman, APR, Fellow PRSA, friend and mentor to many. There was no one better than Mike to write about changes in the public relations industry, and his only published column appeared in January 2015, the same month he unexpectedly left this world. Since then, members of PRSA’s Counselors Academy have been contributing their thoughts on the evolution of our profession.

Want to know more about Counselors Academy and its members? Read our previous posts here.