I love social media, and at Clairemont, we love to effectively blend traditional communications with social media as part of a cohesive communications strategy. In recent years, “viral” and “engagement” have become social media buzzwords. Maybe that’s why I love when they exist in a live environment.

Check out these photos of what our smart clients at Drexel Heritage did last week during High Point Market. Something as simple as inviting guests to write on the showroom walls turned visitors into co-designers and created a who’s who of market visitors. See if you can spot the signature of a U.S. senator and what editors of top shelter magazines wrote.