We sit poised at our keyboards on client calls, ready to type in a url before the client can get “dot com” out of her mouth when she references a website of interest. We instant message our account team members across the office to provide real-time updates. We toggle between tabs to see if we’ve increased the fan base on the client’s page on Facebook and what has been tweeted about the organization since we checked an hour ago. Perhaps we send one last text to our best media contact in hopes that we can report a “this just in” pending hit before the client call ends.
Confession: I am a multi-tasker. I’m the first to admit that I’m the person walking in front of you at inconsistent speeds and occasionally causing “blackberry jam” because why on Earth would I simply take a stroll to pick-up lunch when I can walk and respond to emails at the same time?
In our always-on world, you might also feel like you are doing, doing, doing and always trying to do more. If so, read on. Ask yourself what percentage of your client’s budget is being spent on doing and how much on thinking? Feel like you don’t have time to think about that? Then YOU especially, read on! Continue reading “Are PR Pros Paid to Do or Paid to Think? (Resolutions of a Multi-Tasker)”
