People often ask, “What’s a typical day in PR?”

If you haven’t worked in the industry, it might appear that it is more glamorous than it really is. And the funny thing, the days I call glamorous (like the one in the video) might be what other people call boring. I can tell you that the things that seem glamorous usually aren’t. Like the time I hosted a client event on a yacht in the South of France during the Cannes Film Festival. I can assure you there was nothing glamorous about instructing guests to remove their shoes before coming onto the yacht or tending to a seasick spokesperson.

If you love PR agency life (I do!), you love it for the variety. From building the strategy to the mundane tasks. That’s what makes it fun! For me, getting to go on-location with highly-creative people to a beautiful home in North Carolina for a client catalog shoot to capture fodder for the client’s social media outreach is great fun and a wonderful day!