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Brookfield Properties and Wendell Falls win at the 2022 MAME awards

Brookfield Properties and Wendell Falls win at the 2022 MAME awards

May 11, 2022July 27, 2022 Olivia NolesAwards, Blog, Clairemont Client NewsBrookfield, Brookfield Properties, MAME Awards, Raleigh PR Agency, wendell fallsLeave a Comment on Brookfield Properties and Wendell Falls win at the 2022 MAME awards

At the annual Major Achievements in Marketing and Excellence (MAME) awards, the Homebuilders Associations of Raleigh – Wake County recognize members’ professional achievements in sales and marketing excellence. It was no surprise when Clairemont client, Wendell Falls and Brookfield Properties received top accolades at the 2022 MAME awards.

Brookfield Properties won Development Company of the Year for its involvement in the home building industry and the success of Wendell Falls and Briar Chapel.

Wendell Falls took home “Best Brochure for a Master Planned Community” for its customizable community brochures, “Best Use of Technology by a Master Planned Community” for its Treelight Square announcement video, “Best Lifestyle Program” for its COVID-19 virtual events and “Best Community Recreation Facility” for Sunset Park!

Congratulations to our clients at Wendell Falls and Brookfield Properties! Thank you for giving us the opportunity to work with you year after year! Visit Wendell Falls’ blog to learn more about the master-planned community and the awards it received, and contact us to learn more about our award writing services.

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Ingersoll Rand donates to Ukraine

Ingersoll Rand donates to Ukraine

April 28, 2022July 15, 2022 Olivia NolesBlog, Clairemont Client NewsClairemont Communications, Ingersoll Rand, national volunteer month, Public Relations, Raleigh PR AgencyLeave a Comment on Ingersoll Rand donates to Ukraine

In case you haven’t heard, April is National Volunteer Month! We recently published a post highlighting the organizations Clairemont gives back to and how you can make a difference, too. Today we will be sharing how our client Ingersoll Rand, a global provider of mission-critical flow creation and industrial solutions, makes a difference and donates to Ukraine.

Ingersoll Rand donates to Ukraine

When the war with Ukraine hit and Ingersoll Rand saw the loss of lives and damage it caused, Ingersoll Rand knew it needed to do something to help.

Ingersoll Rand associates rolled up their sleeves to pack hygiene kits that included soap, towels, toothbrushes, water jugs and more. Ingersoll Rand is donating these kits to the Krakow brand of the Polish Red Cross as part of Ingersoll Rand’s program to support the people of Ukraine.

Polish Red Cross

In addition to creating the hygiene kits, Ingersoll Rand is partnering with offices in Poland to raise additional aid. So far, the locations have collected nearly one thousand dollars, first aid kits, thermal blankets and sleeping gear that will be donated to the Polish Red Cross.

Ingersoll Rand’s World Food Programme

In March, the company also launched Ingersoll Rand’s World Food Programme campaign to help those in Ukraine. As part of this campaign, Ingersoll Rand announced its commitment of $1 million in Ukrainian humanitarian aid. Ingersoll Rand donated $250,000, along with up to an additional $250,000 through matching employee donations through a partnership with World Food Program. The donations from Ingersoll Rand will help U.N. World Food Programme provide those in and fleeing from Ukraine with meals.

In addition, Ingersoll Rand pledged to contribute another $500,000 in critical product donations. These products are designed to help with medical, water, sanitation and disaster response situations.

Ingersoll Rand is accepting and matching donations through May 18, 2022. Visit Ingersoll Rand’s website to learn more about its efforts to help Ukraine.

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April is National Volunteer Month

April is National Volunteer Month

April 14, 2022July 15, 2022 Clairemont InternBlog, In Our Communitycommunity, Raleigh, Raleigh PR Agency, VolunteerLeave a Comment on April is National Volunteer Month

Do you volunteer? Or have you ever thought about volunteering? Well, this is the month to start. President George H.W. Bush started the 1000 Points of Light campaign in 1991 which established April as National Volunteer Month.

National Volunteer Month is all about recognizing the importance of volunteering and thanking those who have donated time and energy to worthy causes. Many organizations would fail to exist if it weren’t for volunteers, especially non-profits. Therefore, we need to do our part!

How to celebrate National Volunteer Month:

  • Thank a volunteer. If a volunteer has made a difference in your life, tell them.
  • Sign up to volunteer. If you’ve been putting this off for a while, try now! Keep reading to get ideas on where and what to do!

Some ways that Clairemont has given back are by supporting a few worthwhile organizations, including the Green Chair Project, Triangle Family Services and Saving Grace.

The Green Chair Project

The Green Chair Project is a nonprofit that “reuses donated furnishings for people facing the challenges of homelessness, crisis or disaster.” In Wake County, there are more than 87,000 residents living in poverty. However, there has been a total of 103,134 hours of volunteer service towards helping families live in well-equipped homes. Green Chair Project volunteers have a variety of responsibilities. For example, working in hospitality, processing donations, curating décor, assembling home bundles, beautifying buildings and warehouse assistance. If you would be interested in helping with any of these, email kirsten@thegreenchair.org or visit this link! 

Triangle Family Services

The mission of Triangle Family Services is to build a stronger community by strengthening families. They do this by offering programs focused on family safety, financial stability and mental health. As a result, our local community and growing youth will lead better lives. For more information about volunteering, email info@tfsnc.org.

National Volunteer Month

Saving Grace

Saving Grace is the place where animal lovers come together to help find adoptable dogs and cats in need of a second chance. Saving Grace follows a 6-step procedure:

  1. Find dogs and cats (and some farm animals!) that need a second chance and rescue them
  2. Transport the animals to Saving Grace
  3. Treat the animals for medical issues and provide some bathing and grooming services
  4. Find homes for the animals
  5. Follow up with the adoption transition

This organization would not exist without volunteers! There are opportunities available working at the farm, with transportation of animals, medical support, social media, adoptions, administrative support and photography. There is also a need for foster families. Go here for more information on how to register to be a volunteer.

Interested in more ways to help but don’t know how? 

  • Serve at your local homeless shelter
  • Volunteer with Habitat for Humanity to build homes
  • Give blood with the American Red Cross
  • Donate at your local church
  • Collect supplies for a food, clothing or toy drive
  • Donate to a local shelter
  • Find volunteer opportunities on Volunteer Match, to see what’s nearby that best fits you
  • Sign up with Volunteer Raleigh (or a similar organization where you live) and get connected with ongoing city needs

Volunteering is a great way to give back to your community, and it helps expand your network and learn and grow new skills, all while improving other people’s lives. If you were ever looking to make a difference, the time is now. We encourage you to utilize these past few days of National Volunteer month to set your intention to volunteer and research opportunities that appeal to you!

By Clairemont intern Ali de la Vega

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User-Generated Content: Your 2022 Marketing Key

User-Generated Content: Your 2022 Marketing Key

March 29, 2022July 15, 2022 Dana PhelpsBlog, Marketing, Social Media + Influencer EngagementMarketing, marketing strategy, Public Relations, Raleigh PR Agency, Social Media, user generated contentLeave a Comment on User-Generated Content: Your 2022 Marketing Key

User-generated content is the strongest marketing tool you’re not using.

Amidst a tumultuous social political and economic landscape, people are craving something they can trust. Research shows that transparency and authenticity are the leading social currencies for consumers. In fact, according to Stackla, 90 percent of consumers evaluate authenticity when deciding to purchase from a brand, and Label Insight points out that 94 percent of consumers are more likely to support a brand that offers transparency. Quippy taglines or eye-catching visuals alone will no longer forge a meaningful and lasting connection with your audience.

User-Generated Content: Transparent Talk

User-generated content (UGC) provides that unvarnished, unedited peek into the experiences and words of “people just like me”. UGC consists of pictures, videos and quotes directly from current customers. A well-curated library of UGC automatically showcases a variety of demographics offering brand advocacy that consumers know isn’t paid or polished. UGC can build your brand champion base as well as educate your audience about the daily uses of your product. And as a considerable benefit, User-generated content is easy to maintain and relatively inexpensive (or free) in comparison to paid advertising or influencer partnerships.

The proof is in the pudding on this one. Stackla shares that consumers are 2.4 times more likely to view UGC as authentic compared to content created by brands, and 79 percent of people say UGC highly impacts their purchasing decisions. Now is the time to focus on your UGC strategy, strengthen customer loyalty and broaden your market share.

Curating the Content

The online realm is ripe with avenues to effectively gather UGC from customers, brand champions and even employees themselves. When crafting a UGC campaign, gather content for a social media platform that highlights not only your product but also the product’s adjacent lifestyle. For example, a women’s fashion shoe brand won’t just show photography or videos of its latest stilettos; it might also showcase the pumps in a snazzy wine bar at a girl’s night out, on date night or in a posh salon—hinting at the social cache that comes with wearing these shoes. To start using user-generated content:

  • Launch a branded hashtag on social media: ask followers to share experiences marked by a hashtag. Instagram is the front-runner platform for a hashtag campaign, followed by Twitter and TikTok. Create a consistent ethos for your campaign with a corner overlay or border for UGC reposts.
  • Roll out an email campaign: directly ask fans for their pictures, videos and quotes.
  • Leverage a landing page or personalized app: craft a contest, challenging fans to submit their best take on your product for a chance to win swag, experiences and discounts.
  • Tap product reviews: encourage photos in reviews for a one-stop shop. (Fun tip: More than 70 percent of consumers say they look at product reviews prior to purchase.)
  • Host a daily photo challenge: make each 24-hour period an opportunity to submit fresh takes (like this one from GoPro).
  • Create a TikTok challenge: for richer content complete with ready-made music, sound effects and built-in video editing.
  • Gamify the goods: require users to complete a series of tasks (including submitting content!) to earn rewards.

Utilizing Your User-Generated Content

The beauty of UGC is its versatility and applicability throughout the customer relationship, and options abound for how to leverage your UGC library. Once collected, certain content formats perform better on various platforms. Facebook, for example, works best for longer-form video, which can also be featured in paid ads for greater and more targeted reach. For shorter-form content, use the Regram app to repost to Instagram. Share Reels and challenge followers to “react to this person’s video” or ask them to repost as a duet.

But don’t be afraid to branch beyond social media. UGC can be featured on employee uniforms, fan swag or product packaging. Connect with brick-and-mortar foot traffic by spotlighting images in your store (checkout lines, store backdrops and even floor decals).

While UGC yields impact at every stage of the buying cycle, stats show that it is distinctly effective at the final stage of the journey—the tipping point where consumers are weighing options. For example, include UGC photos on the landing page for a specific product that garners ad traffic. Feature quotes on an abandoned cart landing page or email. Build review testimonials into a nurture campaign for warm audiences.

Important note before posting any user content:

Be sure to ask your consumers’ permission before sharing their content. If launching a formal campaign, build in a consent form in the entry process, or reach out to individuals via direct messages. Ensure that you also confirm how they would like to be credited, especially if sharing content across multiple mediums.

Ready to beef up your UGC strategy? Email us for a consult!

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TBJ features Wendell Falls and Spectrum Companies

TBJ features Wendell Falls and Spectrum Companies

March 24, 2022July 15, 2022 Olivia NolesBlog, Clairemont Client NewsRaleigh PR Agency, TBJ, The Spectrum Communities, Triangle Business Journal, wendell fallsLeave a Comment on TBJ features Wendell Falls and Spectrum Companies

Clairemont client Wendell Falls, a master-planned community in Wendell, NC, is expanding with a multifamily site with Spectrum Companies.  

In early March, Spectrum Companies and FCA Partners purchased 27.5 acres on the eastern edge of Wendell Falls. Spectrum Companies plans to bring 315 apartments and 50 townhomes to the growing community. The multifamily site will also include amenities, such as a fitness center, saltwater pool, pet park and more.

Clairemont secured coverage for Wendell Falls and Spectrum Companies in the Triangle Business Journal. In the article, Steve McClure, SEO of Spectrum Companies, shares details about the multifamily site plan and Spectrum Companies’ excitement about becoming a part of Wendell Falls.

Read the full article in the Triangle Business Journal and check out other recent Wendell Falls features.

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Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
This spring, Ali de la Vega is joining the Clairem This spring, Ali de la Vega is joining the Clairemont team as an intern! Ali is a Junior at NC State who prides herself in being a daughter and a Christian as well as an amateur athlete, overachiever and older sister. Learn more about her background and how she found a love for PR on our website!
If you could change one thing about Instagram, wha If you could change one thing about Instagram, what would it be? Comment 🙋🏼‍♀️🙋🏿‍♀️🙋🏽‍♀️ if you said, “I’d bring back the chronological feed.” Well, the chronological feed could be returning in 2022! Visit our blog to read the 2022 recent Instagram updates and how your Instagram strategy should change.
Many people don’t realize it, but a lot of behin Many people don’t realize it, but a lot of behind-the-scenes work goes into creating a successful blog post. Visit our blog to learn the 11 blogging mistakes you’re making, why these mistakes are hurting your blog and how to fix them.
Since TikTok’s success, short-form video has tak Since TikTok’s success, short-form video has taken over social media. With how easy it is to reach new audiences, you should be using short-form video in your business’s social media strategy. Visit our blog to learn how TikTok took over and how to use short-form video for business.
Clairemont is currently seeking smart, responsible Clairemont is currently seeking smart, responsible, creative and hard-working public relations practitioners who are ready to tackle any assignment for an account strategist position! Check out our latest blog post for the job description and further information. #raleighpr #clairemontcommunications #pragency
From new employees to outstanding awards, Clairemo From new employees to outstanding awards, Clairemont has had an amazing 2021. Visit the blog to read Clairemont’s 2021 year in review.
To celebrate the holiday season, the Clairemont te To celebrate the holiday season, the Clairemont team dined at @angusbarn and played a regifted version of White Elephant, a game that has been a Clairemont tradition for years. Visit our blog to read more about the Clairemont team holiday traditions and how they came about.
While you may feel the need to capitalize the word While you may feel the need to capitalize the word “merry” when wishing someone a merry Christmas, merry is not a proper noun, name or event and should only be capitalized when at the beginning of a sentence.
This year, Clairemont was the only agency headquar This year, Clairemont was the only agency headquartered in NC to receive a 2021 Silver Anvil Award on top of two Best in Show awards from NCPRSA and a Queen City award from PRSA Charlotte. Visit our blog and read about the recognition we received in 2021.
Claus is Santa’s last name. A clause is a group Claus is Santa’s last name. A clause is a group of words that contains a subject and a verb. For example, “When he comes to our home, we get gifts.”
Giving back to the Raleigh community is important Giving back to the Raleigh community is important to our team, especially around the holidays. Check out our blog and read about how our team gives back to the community.
Not only are these holiday words often miswritten Not only are these holiday words often miswritten as two words, many are also frequently misspelled. Mistletoe has a silent T and sugarplum is spelled with an A, not an E. Other commonly misspelled holiday words include poinsettia, reindeer, angel, hot cocoa and boughs (of holly). #holidaygram #grammar_tips #grammartips
Chief Mosley is more than just a client and collea Chief Mosley is more than just a client and colleague, he is also a true friend with the kindest soul. He has dedicated most of his life to the fire service, starting as a volunteer and continuing on to roles from firefighter to deputy fire chief. 

While working with the North Carolina Association of Fire Chiefs on a two-year campaign to recruit and retain volunteer firefighters across 15 of the most at-risk agencies in North Carolina, Chief Mosley helped secure 474 new recruits. Visit our blog to learn more about Chief Mosley’s career in the fire service.
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