11 blogging mistakes you’re making

By Posted in - Marketing & Social Media + Influencer Engagement on January 21st, 2022

Many people don’t realize it, but blogging is more than just writing an article and pressing publish. There is a lot of behind-the-scenes work that is necessary to create a successful blog post. In this post, we are sharing 11 blogging mistakes you’re making and why these mistakes are hurting your blog.

1. Posting photos you don’t own

Did you know it’s illegal to post photos you don’t have rights to in a blog post and that you can be sued for doing so? If you want to use a Pinterest photo or YouTube video that isn’t yours, you can embed a link to the content so the user gets credit and the original post gets viewed. This is NOT the same as simply writing a caption crediting the creator underneath the photo; it must be an embedded link.

2. Not redirecting embedded links to a new tab

The second of 11 blogging mistakes you’re making is not directing embedded links to a new tab. When you add a hyperlink to your post without redirecting the link to open in a new tab, you risk losing a reader to that webpage.

3. Not identifying a keyphrase

Identifying a keyphrase built off keywords is an important factor to having a top-performing blog post. Without using SEO to identify your keywords and keyphrase, your blog post is not going to rank on Google or be shown to new readers. There are many great SEO research tools such as Keywords Everywhere and Google Trends.

4. Not placing the keyphrase in the first paragraph

Let the reader know at the beginning what the post is about while also helping Google identify what your post is about, so it is more likely to rank in Google searches.

5. Not placing the keyphrase in the title and subtitles

Placing the keyphrase in your title makes Google and your reader know exactly what the post is about. If the post is long, it is a good idea to place subtitles throughout to make the post more skim-able and less likely to lose your readers’ attention. If there are multiple subtitles, try to place the keyphrase in at least one of them.

6. Not placing the keyphrase as the alt text for images

To improve your chances of ranking in Google, input your keyphrase every place possible including alt text, the meta description, the slug, the introduction, titles and throughout the post itself.

7. Hyperlinking on your keyphrase

Hyperlinking on your keyphrase will send readers away to learn more about that topic rather than encouraging them to continue reading your blog post. Since your keyphrase is the topic of your blog post, it is not a good idea to send them to another site talking about the same topic.  

8. Making your blogs too difficult to read

Long sentences, big words, barely any subheadings are all are likely to make a reader abandon your post. Most people who click on your blog are ideally coming from Google, meaning they are probably looking for an answer to a question, not looking to read a well-written article.

9. Not identifying a meta description

A meta description is the preview of brief text you see under the title of a post on Google search results, and just like everything else, the meta description needs to have your keyphrase in it.

10. Not sharing your blog post to Pinterest

Number 10 of the blogging mistakes you’re making is not sharing your blog post to Pinterest. Pinterest is one of the main traffic sources for blogs. Many people use Pinterest as a search engine of its own, making it a great platform to share how-to, fashion, home, cooking, health and beauty content.

11. Posting content when you want it to be seen

Did you know that it takes three to six months for Google to learn your post’s SEO, meaning it takes several months for a post to rank on Google? After researching your keywords and writing your blog post, make sure to post your blog post before you want it to rank.

Need help with your own blog or your business’s blog? Reach out to us; we’d love to help!

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